Black In Business

I just posted about a member of the first team I managed, Darryl Gresham, here’s another star, Chris Baggott. Chris was the number one salesman on that team and ranked very high in the nation. You may know Chris from his award winning blog Email best marketing practices. Chris is an amazing person and has exhibited, tremendous insight and business acumen that is only out done by his confidence, his entire business career.

We met working for a company that was a division of Abbott Laboratories. We open up a sales office in Buffalo, New York. Chris was a major reason we were able to change the culture. We had a team of nice people, fun folks and could enjoy a position that offered security. I had a different vision and Chris jumped on board. We wanted to win and win big. My team was not sure we could compete with big city markets, I was new and black and I took over a team of all whites. Guess who is coming to manage?

Chris Baggott was fresh from being a white water rafting guide on the Cheat River. Displaying an attitude that would serve him well in his remarkable rise through the business world, Chris felt anything is possible. He did not know any better.

Chris took off in his career and enjoyed success as a Donnely Marketing Manager, business owner and co founder and CMO of the highly acclaimed Excat Target. He has started a new venture, Compendium software, and I predict this software has the potential to change the world.

Chris has no fear, and is open to change. He is the world’s leading authority on Emai Marketing, and coined it as the world’s greatest marketing tool. Chris’s book shares his secret and for those of us that can use help in building strong customer relationships, this book is for you.

“Are You ready to create better business relationships with your customers and prospects? Are you ready to take advantage of email’s affordability,interactivity and targeting capabilities? Wheater you work for a mom and pop shop or a megacorporation, the tactics here will take your email marketing program to a higher level” Chris explains how to:
.Speak to your audience as individuals
.Spark and maintain subscriber engagement
.Build a database of quality address
.Segment an audience based on data
.Find and create relevant content
.Combine email with a viral word of mouth marketing strategies
.Use surveys,forms and other feedback tools
.Keep your email program legitimate and spam free

Buy and Read this book, it will more than pay for itself with more sales, profits, better understanding of your customers, and they of you, plus it will save you time.

To Chris, thank you for your loylity and friendship but most of all for your trememdous results when you worked for me. I am very proud of you.